Influence

In the business life the success of the participants is mostly measured by considering the degree to which they could reach their declared goals. Most often, these goals are reached through reasoning, persuasion and by inspiring others to achieve our shared goals. In the world and in the business environment that surrounds us we need the power of persuasion, as whoever is the most persuasive, will be the most successful as well.

GROW's international know-how partner, the Influence at Work and Robert B. Cialdini have created a unique methodology for effective influence. The scientifically proven and supported „Influence theory" shows us what to do in order to have our partners say YES for our questions.

GROW OD Group, as the exclusive representative of the know-how in Eastern Europe has the opportunity to share the scientifically proven techniques of influence with its partners.

The psychology of influence

Results from state of the art research in neurology and psychology put everything we knew, or we believed to know, about decision making and the influence processes preceding decision making on a new foundation. Robert B. Cialdini, the psychology and marketing professor of Arizona State University have studied human behavior and the psychology of influence for many years.

Cialdini's research provides an answer for the following questions:

How can we influence others, to have their cooperation for the achievement of good goals whenever we need it?
How is it possible that from two inquiries, that have the same content but their phrasing is a little bit different one gets refused, and the other one gets heard?

Cialdini has described six psychological principles that have a crucial role in influencing:

The Six Principles of Influence

We all apply these principles, and sometimes we all become the victims of their impact in our daily contact with our acquaintances, friends or clients, suppliers, subordinates or leaders. Rather than just having a vague idea, professionals precisely know how to influence others the most effectively in order to have their cooperation.

We examine these six psychological principles in detail as we familiarize ourselves with the method, and we show our partners how to pack these into their meetings, business proposals, gifts or concessions with ease.

Our services:

Influence in marketing and sales
Inspiring and engaging without power
Customer management and negotiation techniquies with The Six Principles of Influence
Motivation and persuasion in the internal and external communication of companies.